From grassroots through to elite professionals, Chemist Warehouse play a major role sponsoring sport in Australia. Working with some of the best athletes across multiple codes, we’ve successfully positioned Chemist Warehouse as true supporter of health & wellness.

Realising there had been a severe lack of freelance teams competing on the Gruen Pitch, my old writer and I contacted the producers and sold ourselves in. Within two weeks we'd created this spot for nothing calling in few favours across the industry.

Chemist Warehouse as a media platform book in excess of 100 Million yearly then on-sell those spots to key suppliers. Working on behalf of dozens of multinational brands we’ve produced hundreds of brand, retail, sponsorship and community spots across a range of channels. Here’s just a sample:

We partnered with My Room children’s cancer charity to help raise vital funds for those impacted directly by childhood cancer. Working with a real family who are still on their cancer journey, we helped drive home the message, that every little bit counts.

Time2Talk was a new initiative designed to tackle mental health issues within the community.

Born out of the legacy of St Kilda great Danny Frawley, Time2Talk was created to promote a national conversation that can help lead to early intervention and fight the prevalence of depression in the community.

To relaunch an Italian classic in the Aussie market, we called upon the hilarious antics of the comedy trio Sooshi Mango. Working hand-in-hand we turned a crazy skit into Pino Silvestre’s first campaign in decades.

As a freelancer pitching directly against multiple agencies, the brief was to bring to life the ease and speed of the new Sportsbet app. Introducing the ongoing 'Sportsbet mates' to promote a Faster-er and Better-er betting experience through a memorable product demonstration campaign.

Begging in Singapore is illegal. So many of the poor, particularly older women sell tissues to survive. However international crime syndicates are exploiting this and send professional beggars in from abroad.

Fairprice Auntie's Tissue Movement was established to ensure the genuine Singaporean Auntie's, get what they deserve. 

Across the globe, the number of social animals is in rapid decline. Work commitments, fitness regimes and brunch dates are wiping out the species. Until now. Hydrodol, the natural hangover cure is here to save our precious social creatures, and restore balance in the world.

Working with some of Australia’s leading brands to tell scroll-stopping stories on the world’s fastest-growing social platform. Building cultural relevance and impacting business results through native UGC-style content creation.

I was part of the team that helped steer Kmart through their brand transformation with the Expect Change campaign. A pivotal moment for Kmart, that saw changes occur from the shop floor right through all comms with great success. 

Partnering with L’Oréal’s top Australian ambassadors, including Jessica Mauboy, Rozalia Russian and celebrated celebrity make-up artist Chantelle Baker, we’ve created integrated campaigns for several of L’Oréal’s top product ranges that have delivered record results.

To raise vital funds for research into mental health and suicide prevention in young Australians, we partnered with Chemist Warehouse, Gotcha4Life & Unilever brand Lynx. Creating a unique product and 360 campaign to support its successful launch.

To relaunch the Underworks brand in Australia and compete head-to-head with Bonds we needed to push the boundaries and bring to life the brand proposition - Unbelievable Underworks.

Briefed to create engaging social content that informed Australians about the many benefits of the Coles MasterCards, we took the established Boy Band out of the supermarket and into the Dojo. We ran 30’s, 15’s, 6’s across all social channels and achieved a great uplift in applications.

To celebrate St Kilda’s 150th anniversary we created a six-part series Joey's Road Trip, hosted by fan-favourite Leigh 'Joey' Montagna. We sent Joey on an epic road trip across the country to gather stories from the Saints faithful.

Across the Coles group of brands we built a unique set of memorable brand assets that over time have entered the Australian vernacular. Work that contributed to a record 16 consecutive quarters of growth for the supermarket. Coles stood true to their brand proposition and over time built an enviable position in the Australian market. 

As joint creative lead for Bupa we managed all ATL brand and retail work through to digital communications. Resulting in considerable growth of new polices and improved retention of existing customers.

Inflight Donor Swab Kits

Every year nearly 650,000 people around the world are diagnosed with leukemia or lymphoma. But, sadly, less than half of those people find a match donor. A cause close to my heart, since losing my father to blood cancer in 2013.

Launching another ‘Buy Now Pay Later’ platform into the world’s most saturated market required a unique approach. Leveraging the name of the platform we established the brand by reflecting its irreverent positioning.

When an odd spot on your body changes colour, shape or size - it's a timely reminder to get them checked. Changing Australia's most well known odd spot for the first and only time for an entire week drove the message home.  

This is Renault.

To reintroduce and reposition the Renault brand in Australia, we told Australians who they are and what they stood for. Using Renault’s logo, we turned it into an ownable asset for the brand that played a key role telling that story.

To introduce a new type of probiotic to the already crowded market, we decided to dramatise its efficacy in a unique way.