I am a results-driven strategic leader and brand storyteller who is focused on creating authentic and meaningful connections between brands and their consumers. With 20 years of experience in the advertising industry across the Asia Pacific region, I have covered everything from writing and directing traditional TVCs to creating data-led TikTok campaigns. Passionate about collaborating, developing and motivating teams to create ideas that shift perception and deliver value.
I always strive to push every brief, elevate brands, and create work that matters.
Married with a seven year old terror, a five year old angel and a two year old yet-to-be-determined, he’s come to understand managing a creative team and a young family aren’t too dissimilar.